![]() To expand understanding of the components needed for improving the appropriateness of digital citizenship among future role models of society, this study investigates the relationship between ICC skills and digital citizenship with a sample of 905 pre-service teachers. Researchers have explored digital citizenship with some mediated behavioral determinants however, the critical influence of interpersonal communication competence (ICC) has not yet been explored. Recent digital citizenship standards for education developed by organizations such as the International Society for Technology in Education (ISTE) highlight the importance of this issue. The Internet, new media and social change have created issues requiring digital citizenship education, particularly within the socio-cultural context of Chinese education. This is one of the recommendations presented at the end of this research for the reference of future scholars. An Integrated Adoption Model could be developed to examine the consequences of the technology adopted to create a holistic understanding of how technology influences the users’ intentions and behaviors towards visual information. Most importantly, the review managed to discuss the models, factors, visual information, and methods in relation to users’ social media intention and behavior. The study found that Uses and Gratifications Theory (UGT) is the most adopted model due to the motivation mechanism applied. Based on the literature survey from FOUR (4) databases ACM, IEEE, Scopus, and Science Direct TWELVE (12) articles have been reviewed. ![]() ![]() ![]() This study reviewed a considerable amount of past studies on the use of the technology adoption model by users’ online social media behaviors towards visual information. Nevertheless, there is little understanding of users’ intentions and behaviors towards visual information, which plays an important role in effective communication. However, the Technology Adoption Model used in Social Media, which explains users’ intentions and behaviors needs to be investigated. Technology Adoption Model is used in various technology fields to understand and predict users’ intentions and behaviors. ![]()
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