![]() ![]() Of course, there are more lucrative ways to broadcast music, talk shows and other information. "Thus the idea of a local music podcast was born." "It occurred to me that one way to sidestep the stranglehold of licensing and copyright restrictions was to deal directly with the artists who hold the rights to their own music," Gritzmacher said. A few podcasters intentionally go into podcasting as a way to make money.įor Al Gritzmacher, creator of the Buffalo Live! Music Podcast, problems with getting the rights to play music in a podcast created an opportunity. Radio stations can use podcasts as an alternate means of distributing their shows to listeners - many public radio stations in the United States do this. For example, a band could podcast to get more people to hear their songs, or a technology company could use a podcast to advertise itself. Some use podcasting as a way to draw attention to their other endeavors. Most of them just have something they want to express: love for a certain TV show, knowledge about technology or just personality and humor. While we've already covered the process of finding, downloading and listening to podcasts in How Podcasting Works, this article will fill you in on the other half of the podcasting equation - creating your own. Anyone with an Internet connection and some inexpensive audio equipment can produce a podcast and make it available online. Podcasting may be the ultimate democratization of radio. jose carlos cerdeno martinez / Getty Images Podcasts cover everything from news and politics to sports and music. ![]()
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