![]() However, it needs to be done since it is crucial for your business. The mailbox to ensure it exists and can receive messagesĮmail validation takes extra time and particular attention from your side, even when you use professional tools.DNS records to make sure that it is correct and registered.The email address to ensure it is not a spam trap.Using various scripts on both the client and server sides and the magic of regular expressions, the validation mechanism ensures that the email address is formatted correctly: there are no syntax errors that is the number one problem in this area.Īfter that, the validation mechanism needs to verify your email through email verification services. Everything begins with email validation on your website (quite often in subscription form). The email verification process is multistage. If you find them in your subscription list, delete them immediately since they can do much harm to your sender’s reputation. However, whatever stands behind this mark, you should avoid such email addresses at any cost. Invalid address: The address may be flagged as invalid due to such reasons as syntax errors, DNS errors, mailbox errors, and some others.However, the machine (that has checked it) considers it “grey” since there is a high risk of bouncing due to other factors. All you know is that this email address exists. Risky email address: This one is a bit tricky since there is no exact answer to whether you should delete it from the subscription list right away or still use it at your own risk.Therefore, you can add it to your subscription list, or if it is already inside, you can leave it as it is. Valid email address: As the nameplate states, this email is safe: it is error-free and exists.After complex tests, it grants an email address with a mark that indicates its safety and validness so that you can decide what to do with it next. Its task is to provide verifiable information about an email message’s origin and define whether an email address is deliverable and valid. With Postcards you can create and edit email templates online without any coding skills! Includes more than 100 components to help you create custom emails templates faster than ever before.Įmail verification, or in other words, email validation or email authentication, is a process of verifying an email address through a collection of techniques. Let us break down email validation and verification emails into essentials so that you can get a good idea of what they are, why do you need them, and how to nail them to avoid the harmful consequences of invalid email addresses in your subscription list. You need the extra layer of security that email validation provides. The new email address in your subscription list isn’t necessarily a real subscriber. To make matters worse, you cannot avoid this since people make mistakes all the time: typos happen 2 times in 10, plus almost 20% of users do not leave their real email addresses on purpose. This results in high hard and soft bounce rates and a significant spam complaint level that entirely ruin the sender’s reputation. According to recent studies, those who ignore sending verification emails to their newcomers end up with 20% of garbage on the subscription list. It saves you from penalties and, most importantly, from invalid users in your mailing list. ![]() Validating email offers many significant advantages for your brand and marketing. Even though it is a complex mechanism that includes a series of sophisticated tests and algorithms, it is straightforward within most platforms. ![]() Guide to Verification Emails – Best Practices and ExamplesĮmail validation scares entrepreneurs away since it sounds like a thing that needs extraordinary technical skills. ![]()
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